Definition
A creator or influencer with a trusted audience in a crypto community. KOL campaigns pay these creators to present a project; reputable ones disclose paid promotion.
Why it matters
KOL campaigns can move attention quickly, but quality varies widely: fake followers, undisclosed paid posts and audiences outside your market are common. Good agencies show verifiable past results and disclose paid promotion.
What to check
- Ask for past campaign results backed by on-chain or analytics data, not just impressions.
- Make sure paid posts are disclosed as paid.
Related terms
- Milestone paymentPaying for a service engagement in parts, each released when a defined deliverable is accepted against written criteria, instead of paying everything upfront or at the end.
- Success feeA fee paid only when an engagement is completed.
- Verified provider (Orivions)A service company on Orivions whose identity, portfolio, services and price ranges were checked by a person at Orivions before it was marked Verified.
Guides
- How to choose a Solana marketing agency without paying for fake growthHow to evaluate crypto and Solana marketing agencies: what to ask, which metrics matter, KOL campaigns, red flags like guaranteed followers, and how to structure the contract.
- Milestone payments and escrow for Web3 service contracts: how to structure themHow to pay Web3 agencies, developers and auditors safely: milestones with acceptance criteria, deposits, escrow options, payment in stablecoins, and what to do when a milestone is disputed.
Compare verified Solana marketing and growth agencies, with what to ask before you sign.
See verified marketing agencies →